Hi there, you awesome person! I have seen so many people struggling to come up with good names for their business, opt-in or products. It can be a daunting task, especially for non-creatives and even more so for someone whose business is focused online. Being in an over saturated market makes being unique so difficult! I have compiled a list of tips and created a new freebie to help you come up with effective and unique names that you will like and be comfortable with, while the name still attracts your clients. What do you want your name to communicate? Do you want your clients to feel all warm and fuzzy inside when they see your business/product name? Does it appeal to your niche? It is important to think about WHO will use your services before thinking of a name. Something strong and masculine won’t appeal to your niche if you sell skincare products for women. Start by writing a small paragraph about HOW you want your clients to feel when they see your name and what you want to communicate at first glance. It should appeal to you, too While it is important that your clients find your name fascinating, it is just as important that YOU like the name. No point in choosing a name that you are not proud of, or feel ashamed to say when someone asks you what your business is called. Keep it as short as possible Long names tend to get lost when clients try to recall it later on. They usually only remember a part of the name, which made referrals a bit awkward since they couldn’t remember who they are referring someone to. It shouldn't be confusing Make sure that your client understand your name. Having a name that means something to you but is not meaningful to your niche becomes confusing. Avoid using puns that only you understand. You don’t want to spend time explaining your name to first time clients. Avoid things like "Inc" Avoid using words like ‘Inc’ behind your name if you don’t intend to register it as incorporated. Get creative You can get creative as long as you remember these rules:
When to use your own name
Using your own name can either be a huge asset or a huge mistake. If you are selling YOU: your experience and your expertise to your client, it can capitalize on your own personal reputation. It will maximise the value of your personal credibility and create trust. Clients like to know that there’s real people behind the business that they intent to use. Using your own name makes it easier to differentiate from the competition (hopefully there’s not someone out there with your name, doing exactly what you do). It also helps in making your company memorable, shows passion and commitment from you as service provider and it allows you to appear more affordable. Naming a company after yourself is fine if it is a one man business or if it is mainly YOUR expertise you are selling (Like when you are a life coach, consultant, illustrator, musician, ect.) You may have a team of virtual assistants and a small team working with you to organize, etc., but you are the face the client sees when they use your service. Potential negative aspects of using your own name You will have to rely on marketing and branding to make sure people knows what you do, since your personal name won’t explain it at first glance. It may also be awkward to use your personal name if you have a team that will act in your stead. Imagine your receptionist answering the phone with your name instead of her own! It is not a good idea to use your name if it is difficult to pronounce, spell or remember. If you consider selling your company later on, it is not a good idea to use your personal name. The person/management taking over will most likely change the name and your legacy will be lost. Using your own name can make you look inexperienced. This means you will have to work extra hard to convince people that you know what you are doing and that you are an expert in your field. There is also a chance that using your name can make it become TOO personal. What if I need a product / Service / Course name? Most of these tips are applicable to products and services:
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